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Founded in March, 2015 by Christopher "MonteCristo" Mykles, Renegades has since become a world renown esports organization. Acquired in September, 2016 by NBA superstar Jonas Jerebko of the Boston Celtics, the power forward has since purchased the rights to the Renegades franchise. Following the transfer, the team was re-branded as the Detroit Renegades headquartered in Detroit, MI.
Detroit Renegades is North America’s premier multi-gaming eSports organization. Featuring professional players and teams in the world’s largest competitive games. Recent breakout performances in Counter-Strike:Global Offensive, Call of Duty, and Super Smash Brothers has helped launch Renegades into becoming one of the most prominent and recognized sports franchise around the world.
While proud of our achievements, the Detroit Renegades value our fans, relationships, players, owners, partners, and employees. We hold a strong belief that the foundation of any successful endeavor always begins with the right people that support it. We play hard, we work hard, we commit. #RNGWIN
The Detroit Renegades have signed a landmark sponsorship deal with Michigan-based energy drink manufacturer, 5-hour Energy.
The sponsorship deal includes naming rights for Renegades' Overwatch squad—meaning the team will now officially be known as the Detroit Renegades 5-hour Energy Overwatch team.
The announcement of the sponsorship was also the first official acknowledgment by the Renegades organization that they had signed an Overwatch squad. The team has been playing under the banner at the Overwatch Winter Premiere since Jan. 3.
The team formerly known as Kingdom Esports is currently dominating that event, having won all four of their matches and not dropped a game so far.
The connection to the Michigan area was a major factor in the deal, according to both parties.
“This sponsorship by the makers of 5-hour Energy shots epitomizes our shared values of hard work, innovative marketing, and efficient operations,” Renegades owner Jonas Jerebko said. “As our first non-endemic sponsor, being headquartered in Michigan encourages a beneficial relationship to support our organization and players directly.”
Melissa Skabich, Communications Director for 5-hour Energy parent company Living Essentials, also noted that partnering with a team based locally was "an excellent fit for our brand."
Naming rights sponsorships have been few and far between in esports. Team SoloMid were briefly known as Team SoloMid Snapdragon as part of a sponsorship deal in 2014.
Detriot Renegades are conspicuously strengthening their ties to the city, ahead of Blizzard's city-based Overwatch League coming later in the year.
- Callum Leslie Weekend Editor, Dot Esports.
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